Whether you like Coldplay or not, you can’t deny this MCA (of the Beastie Boys) tribute is fantastic.
Source: youtube.com
What better way to encourage brands to advertise on TV than to launch your own ridiculously awesome advert?
Source: youtube.com
Three Grandmas watch the Kim Kardashian sex tape. These are their (hilarious) comments.
‘Thats Greek, that’s what the Greeks do.’
Amazing.
Prometheus: The Return Of The Summer Blockbuster
If you live in the UK, this evening you had the chance to watch the world premiere of the new Prometheus International Trailer, a trailer that ran in the first ad break of tonight’s episode of Homeland.
Viewers were invited to use Zeebox and see their tweets embedded in a live-tweeted commercial for the first time.
The Twitter campaign is a piece of marketing genius, ensuring that film fans all over the world will see trailer in seconds — and what a trailer it is.
For too long Hollywood studios have been throwing money at franchises, hoping that they will win big at the Box Office but ultimately we have been left wanting. With Prometheus that could be about to change.
Ridley Scott and everyone connected to his latest project have done a fantastic job of building buzz for the film, connecting us to the film’s characters before we have even stepped foot in the theatre to watch it.
I can’t remember the last time I saw something as meticulously planned as this campaign, there’s still more than a month until it opens at the Box Office and people will be talking about it until it does.
This is was a proper summer blockbuster should be like.
I thought Avengers looked good. Prometheus looks to be a whole new level of awesome.
It’s right when all the news started changing with the 24-hours news cycle in ‘78 or ‘79,” McKay explains. “All of a sudden, local news stations diversified and had Latino anchors and African-American anchors, and any time you’re talking about diversity and the Action News team, that’s always fun to deal with.
Source: empireonline.com
Incredible time-lapse of a girl called Lotte, from birth to 12 years of age.
It’s amazing to see little or no change over a few transitions and then BOOM! She’s gone from a baby to a toddler, then from a kid to almost a teenager.
Inspires me to do something similar.
Blogging With Only The iPad
For the longest time, I have been tying to find apps that make it easy for me to write and publish blog posts from my iPad.
Running a Tumblr blog, I’m not able to write posts using the official app because the company still hasn’t released one for the iPad (oh, hey there Spotify), leaving it up to third party developers. There are some decent apps but for the most part they suck.
Today, I was directed to an iPad app by the name of Blogsy. I stumbled upon it via The Loop, which notified me the app now supported Tumblr. Interest piqued, I read the reviews and laid down £2 to download it.
Put simply, it rocks.
Blogsy allows you to pipe in your blogging accounts, supporting nearly every major platform, but also your photo and video hosting accounts. This means you can upload your finds and drag them into posts. So easy.
It’s even got an in-built browser, so you can search for additional details from with the app.
I’ve used Blogsy to write this post and I intend to use it regularly in the future. If it supported the complex backend at TNW, I could even think about using my iPad full-time to write my posts.
Which could also mean I need to buy an iPad keyboard.
If you haven’t already, take a look. It’s a supremely useful app.
⇒ Blogsy
I’m Sorry, But QR Codes Suck
I hate QR codes. It isn’t a technology, it’s a fancy way of dressing up a hyperlink.
Instead of using a really short custom URL, brands continue to slap QR codes on their printed material and signage in the hope that someone will whip out their smartphone, scan the black and white badge and then………visit a webpage.
Look at the above image, it’s from a woman’s magazine. In order to ‘get even more’, readers have to perform a search for the term “QR reader”, download one of the resulting apps, scan the code and then view one of the fabulous extras.
For me, the build-up is so much greater than the actual reward. There isn’t a standard app, so people are left in the dark as to what they need to download, and many will pay for the privilege because they have no idea what is expected of them.
This is by no means a bad QR code campaign, especially when you compare it with some of the amazingly bad ideas some brands have had.
Take a look at this:
Now tell me, how on earth are you going to scan that thing, especially when it’s so far away?
It would also help if someone provided a little bit of information on what you can expect to see if you did, somehow, manage to scan it.
NFC may change the game a little bit, allowing users to wave their phones in front of a badge and tag specific items, but even then the resulting payload will still be somewhat underwhelming.
Do Not Put On Knob And Bollocks
Guy buys Veet for Men Hair Removal Gel Creme, slathers it on his nether regions. The above review catalogs the resulting devastation:
In their place is a maroon coloured bag of agony which sends stabs of pain up my body every time it grazes against my thigh or an article of clothing.
Genius. No wonder 2,606 people have found the review useful.
